4th International Trade Show Addis Ababa Ethiopia

Lenovo to Enter PC, Smartphone Market in Ethiopia

Lenovo-entering-Ethiopian-marketFebruary 25, 2017 - Beijing-based PC and smartphone maker, Lenovo, plans to enter the nascent Ethiopian technology market, according to the Reporter.

Signing a dealership agreement with local-based Bridgetech PLC, executives of Lenovo said that the company would introduce the latest innovation to the Ethiopian consumer and enterprise markets. Marc Godin, vice president and general manager of Lenovo Middle East, Turkey and Africa, led the team that met with some 40 public and private enterprises.

Lenovo's PC and smart device business, which include tablets, have a considerable market share following merger with IBM. Spurred by strong growth in North America, the company targets to become more competitive in East Africa with a particular focus on Ethiopia.  US firms HP and Dell follow Lenovo as leaders in the global PC market.

Mohammed Hilili, general manager of Lenovo in the Gulf, Kingdom of Saudi Arabia and East Africa, told The Reporter that Ethiopia would be the most valued market for mobile and PC markets in the region owing to its growing population. (Reporter)

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