Ethiopian Airlines Sets Bold 15-Year Plan

Ethiopian Airlines Vision 25July 5, 2010 -- Ethiopian Airlines is about to unveil a strategic plan that promises to evolve the national flag carrier of Ethiopia into one big holding company with big revenues, according Capital news report.

The strategic plan, Vision 2025, currently being discussed with employees, is expected to be launched next year and unveiled to the public in the coming few months.

Vision 2025 outlines bold target: transforming Ethiopian into a holding company. According to a draft strategic plan document Capital obtained, Ethiopian’s corporate goals by 2025 are to become the leading and most diversified aviation group in Africa by forming what will be known as The Ethiopian Group.

International passenger network, Domestic network, Cargo network, Maintenance, Repair, and Operations (MRO) business, Aviation Academy, In-flight Catering and Ground Services are the envisioned independent business units that will come under the umbrella of The Ethiopian Group.

Separating and developing the international passenger service from other operations to build a world class, independent and internationally focused passenger airline is targeted to be done by 2020.

Among the bold strategic targets include to reach 7 billion dollars in annual revenue. The figures should come with an operating profit of 1 billion dollars as well.

By 2023/24, Ethiopian Airlines hopes to attain 11 million and 1.5 million international and domestic passengers annually. According to the strategic plan, within the 15 years, 8 new destinations in Europe & America, 11 new destinations in Asia & Middle East and 19 new destinations in Africa are expected to be opened.

Source: Capital



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